Esteban
López.

I redesign things that should
have come that way out of the box.
Interfaces for tired humans.

I studied Advertising Graphic Communication at Universidad de Medellín, but I've spent much of my career watching where people get lost, get frustrated, or abandon a flow too early.

I've led product projects for brands like Tuya, Hero, Pintuco and ECP Mortgage in Miami, blending research, strategy, and visual design, and making decisions to avoid meetings that could have been an email.

I'm also a multimedia designer: I design, animate and edit motion graphics, reels and video content in After Effects and Premiere Pro for brands like ECP Mortgage, NutriBullet and iRobot. If it moves on screen, there's a good chance I keyframed it.

One of the biggest projects I've led was the redesign of the digital ecosystem for El Dorado Airport. Yes, that place where you usually run, sweat, and look for the wrong gate. The project helped it earn the Skytrax Latin America recognition as the best airport in the region.

I believe in accessibility from the very start of the process, not as an "inclusive" sticker slapped on at the end. And I use artificial intelligence to speed up ideas, explore solutions, and avoid repetitive work… not to strip the humanity out of the product.